Sega Amusements and LAI Games Extend Sales Agreement

LAI Games and Sega Amusements International Ltd announce an extension of their existing sales agreement in Europe. With immediate effect, the deal will see Sega Amusements take on European distribution exclusively for LAI Games with the addition of adding the UK to their territory list.

The two companies have been successfully working on a non-exclusive basis for the past four years across Europe and see this as a natural progression of their relationship.

From the customer point of view, there will be no disruption as Sega has an extensive sales network and reach across this region, coupled with a first-rate technical support team, and the new position for LAI Games will see better access to their product in this region.

In a joint statement from LAI Games CEO Mark Easte and Sega Amusements CEO Paul Williams, the company heads commented, “We’re excited at the prospects ahead and see the synergy between the two brands key to future success”.

LAI Games revealed a range of new products, including Air Strike, Dragons Bane, Cosmic Spire, and Asphalt 9 Legends Arcade VR, adding these to their strong line-up of existing games.

Return to the previous page

24 November 2023

See all news...